Life is a journey through not only time and space but also through meetings, choices and actions. Everywhere we turn, we always have an environment to relate to. It looks different depending on the social context we are in. People come and go, environments, contexts, discussions and actions change constantly and every day a plethora of choices await us.
Depending on how we view ourselves and how we reflect upon our social status and location, we are acting accordingly, forcing those around us to relate to us. We move through different discourses, common ways of talking and thinking about the world in a social context, which in themselves can be constituted as well as constitutive. Thus, recognizing that we as individuals constantly are contributing to the shaping and reshaping of the reality that surrounds us.
It is through language and interaction that this is achieved. In a large part of both social- and human sciences, a social constructionist approach to discourse and communication is taken for granted, and here there is no reason to contradict its existence. However, what is extremely necessary is to ask ourselves questions like: how does the individual experience her own self in these discourses and contexts? How does she position herself along the norms and values that characterize a culture in both large and small contexts? Who are the competitors in the same social platform and what consequences may this competition have for both the individual and the larger social structures?
All this is about the construction and re-construction of identities. There is no lack of theoretical explanations. In disciplines such as sociology, psychology, social psychology, media and communication studies and many more, there are numerous different perspectives on the topic. It is also from mentioned perspectives that reasonable theoretical assumptions about the world for us to understand this issue from a contemporary perspective, can be retrieved.